News
ICS’ Design Studio, Boston UX, Nominated for Global UX Design Award for Project RED
The competition for “excellent experiences” recognizes companies worldwide that make a positive impact with human-centric solutions, concepts and research. ICS and our in-house design agency Boston UX were nominated in the Concept category for our work on Project RED, a non-profit initiative to develop an affordable emergency ventilator effective at treating respiratory conditions associated with COVID-19.
Even though there are vaccines effective against COVID-19, the majority of the world’s population has yet to receive injections. As a result, there remains high demand for affordable ventilators in nations with developing economies. Project RED’s device, which can be assembled from inexpensive, easily-sourced parts, is intended for use by hospitals in India, South America, Africa and other regions that may be unable to afford existing commercial ventilators, which typically cost between $15,000 and $50,000.
The UX Design Awards honor the huge impact of accomplished experience design on shaping a positive living environment for all.
“Project RED worked with ICS and Boston UX on a difficult project in a regulated industry — developing a high-performing but affordable ventilator to help in the fight against COVID-19. Our timeline was tight and unforgiving and we needed several iterations as we brought the project to life. Boston UX was exceptionally responsive and insightful, and as a result our project was a great success.”
-- Mohan Gurunathan, Co-Founder, Project RED